The Label of a City as an Element of the Knowledge Economy: The Case of the “City of Science”, Darmstadt
How to Cite
Eremenko I.A. The Label of a City as an Element of the Knowledge Economy: The Case of the “City of Science”, Darmstadt. Interaction. Interview. Interpretation. 2019. Vol. 11. No. 19. P. 81-94. DOI: https://doi.org/10.19181/inter.2019.19.5
Abstract
Many cities all around the world have an offcial label of or call themselves “City of Science”. Marketing studies have shown the influence of this label on the level of attractiveness of this territory for national and international investors. However, these studies do not explain the reasons for the desire to acquire such a label if the city has the opportunity to qualify for a label associated with the tourism industry. The article considers a city’s image as a construction created in the conditions of competition between cities in the fnancial market and shows what resources are used by urban marketing to create an image of an ideal place for scientifc activity. In this article, we look into the example of the German “City of Science” — Darmstadt. The study is based on a series of semi-structured interviews with experts in urban history and city development: representatives of scientifc organizations, local politicians, urban activists and supervisors involved in the adaptation of students. Furthermore, a qualitative analysis of the contents of booklets and brochures which describe the city and are produced by the local administration was used. Based on this material, Darmstadt’s representations as a “City of Science” in marketing publications and Darmstadt’s citizens´ daily perception are analyzed. The result of the study was a statement of the unequal representation of Darmstadt’s image for an external consumer, based on the “City of Science” label, and the material space and Darmstadt’s perception by its inhabitants, for whom social interaction on a district and scientifc organization level is the decisive factor for labelling the city.
Keywords:
label, City of Science, local communities, case-study, knowledge economy, Germany
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Andereck K. L., Vogt C. A. (2000) The relationship between residents’ attitudes toward tourism and tourism development options. Journal of Travel Research. No 39. P. 27–36.
Ashworth G. J., Voogd H. (1990) Selling the City. Belhaven Press, London.
Avraham E. (2002) Cities and their news media images. Cities. No 17. P. 363–370.
Bauman Z. (1998) Globalization: The human consequences. Columbia University Press.
Brinkley I. (2006) Defning the knowledge economy. London: The work foundation.
Dholakia U. M., Bagozzi R. P., Pearo L. K. (2004) A social influence model of consumer participation in network-and small-group-based virtual communities. International journal of research in marketing. No 21 (3). P. 241–263.
Donhauser S. (2011) Wirtschaftsleistung und -strukturen sowie Einkommensverteilung und -umverteilung in den Verwaltungsbezirken Hessens. Staat und Wirtschaft in Hessen 10/11.
Florida R. (2002) The rise of the creative class. NY: Basic books.
Fournier S., Sensiper S., McAlexander J.H., Shouten J. W. (2001) Building Brand Community on the Harley-Davidson Posse Ride. Harvard Business School Case, Reprint 501009, Boston.
Fritsch M., Stuetzer M. (2009) The geography of creative people in Germany. The International Journal of Foresight and Innovation Policy. No 5 (1–3). P. 7–23.
Gold J. R. (1994) Locating the message: place promotion as image communication / In: J. R. Gold, S. V. Ward (eds.) Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Chichester, UK: John Wiley & Sons.
Gursoy D., Chi C. G., Dyer P. (2010) Local’s attitudes toward mass and alternative tourism: The case of Sunshine Coast, Australia. Journal of Travel Research. No 49 (3). P. 381–394.
Haralambopoulous N., Pizam A. (1996) Perceived impacts of tourism: The case of Samos. Annals of Tourism Research. No 23 (3). P. 503–526.
Hessisches Statistisches Landesamt (2017) Erwerbstätige (am Arbeitsort) in Hessen 2017 nach Verwaltungsbezirken 2017.
Hessisches Statistisches Landesamt (2019a) Die Bevölkerung in den hessischen Gemeinden am 31.03.2019 (Ergebnisse auf Basis Zensus 2011).
Hessisches Statistisches Landesamt (2019b) Erwerbstätige (am Arbeitsort) in Hessen nach Wirtschaftsbereichen 2019.
Holcomb B. (1994) City make-over: marketing the post-industrial city / In: J. R. Gold, S. V. Ward (eds.) Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Chichester, UK: John Wiley & Sons, P. 115–131.
Huh C., Vogt C. A. (2008) Changes in residents’ attitudes toward tourism overtime: A cohort analytical approach. Journal of Travel Research. No 46. P. 446–455.
International Union Of Pure And Applied Chemistry (2003) Element 110 Is Named Darmstadtium. ScienceDaily. // URL: www.sciencedaily.com/releases/ 2003/08/030820073330.htm (accessed 19 August 2019).
Lindberg K., Johnson R. L. (1997) Modeling residents attitudes toward tourism. Annals of Tourism Research. No 24 (2). P. 402–424.
Lindner R. (2010) Maß und Mitte. Middletown revisited. In: Schmitt-Lauber B. (Hg.) Mittelstadt. Urbanes Leben jenseits der Methropole. Frankfurt am Main: Campus Verlag, P. 37–52.
Löw M. (2010) Soziologie der Stadt. Frankfurt am Main: Suhrkamp.
Lüthi S., Thierstein A., Bentlage M. (2013) The relational geography of the knowledge economy in Germany: on functional urban hierarchies and localised value chain systems. Urban Studies. No 50 (2). P. 276–293.
Nielsen C. (2001) Tourism and the Media. Hospitality Press, Melbourne.
Petrzelka P., Krannich R. S., Brehm J., Trentelman C. K. (2005) Rural tourism and gendered nuances. Annals of Tourism Research. No 32 (4). P. 121–137.
Powell W. W., Snellman K. (2004) The knowledge economy. Annual Review of Sociology. No 30. P. 199–220.
Ptichnikova G. A. (2010) Arhitektura i potrebitel: metamorfozyi goroda pod vliyaniem globalnogo turizma. Sotsiologiya goroda. No 3. P. 10–15. (In Russ.)
Shaw R., Wong Y. (1989) Genetic seeds of warfare: evolution, nationalism and patriotism. Boston: Unwin Hyman.
Sidhu R. (2009) The “brand name” research university goes global. Higher Education. No 57 (2). P. 125–140.
Smith M., Krannich R. (1998) Tourism dependence and residents attitudes. Annals of Tourism Research. No 25 (4). P. 783–801.
Strauss A., Corbin J. (1998) Basics of qualitative research (2nd ed.). Thousand Oaks. CA: Sage.
Wissenschaftsstadt Darmstadt (2019) Leben in Darmstadt // URL: https://www.darmstadt.de/lebenin-darmstadt/ (accessed 19 August 2019).
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APA
Eremenko, I. A. (2019). The Label of a City as an Element of the Knowledge Economy: The Case of the “City of Science”, Darmstadt. Interaction. Interview. Interpretation, 11(19), 81-94. https://doi.org/10.19181/inter.2019.19.5
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